Module 1: What is innovation

This module covers what innovation really means in insurance, from busting the jargon to academic definitions.

It also covers the ‘horizons and icebergs’ metaphor for classifying innovation.

Module 2: Customers first

This module focuses on the relationship between successful innovation and customer interaction. We cover the differences in customer interaction in the problem phase and development phase, how to have effective customer conversations and Ninety’s Customer Toolbox.

Module 3: Problem statement

Here, we move into how to convert customer insights into effective problem statements.

We cover why starting with the problem is so key to innovation and the ‘how might we’ design thinking framework for articulating problems.

Module 4: Ideation

Here we cover the theory of ideation, what can go wrong and how to run an ideation session that avoids common pitfalls.

Module 5: Filter

This module will cover the difference between filtering and prioritising using the metaphor of a ‘sieve’ and ‘funnel,’ and how they can be brought together by creating an innovation scorecard.

It also covers rapid prioritisation techniques perfect for workshops.

Module 6: Idea 360’

This module will cover what an idea 360 looks like and why it’s important.

It will introduce and explain the three key lenses of innovation - desirability, feasibility and viability - and the BMC as a tool that brings these together.

Module 7: Pass, fail, pivot

This module will cover the three options of pass, fail and pivot in turn, and how we might make pass, fail, pivot decisions.

Module 8: Assumptions

This module will cover what an assumption is, and how to identify the assumptions surrounding an idea.

Secondly, it will explore how to identify which assumptions are critical and why they’re important.